franklin Parrish

brand, marketing, and creative engineer


If you're looking for an innovative, courageous, collaborative leader with the skills and the experience to integrate brand, marketing, and creative strategies into logical, market-moving campaigns, you're in the right place.

Allow me to introduce myself. I am Franklin Parrish, a veteran B2C, B2B, and B2B2C marketer and creative strategist, possessing a deep understanding of audience segmentation and modeling, research, budget management, media buying, analytics, and team leadership.

Currently, I manage a team of twenty-four marketing, operations, and creative professionals and a marketing budget of $28MM to support a $6B organization.

what makes me tick

my interests and competencies

brand creator + steward

I specialize in strategically positioning brands for business growth by leveraging powerful synergies between marketing, advertising, and strategic communications. Through emphasizing key competencies and value propositions, I will distill your message and build equity in the process.

marketing + MEDIA strategist

My brand, marketing, and media strategies are designed to answer three key questions:
What do we want the market to believe about us?
Who are the people who will believe?
How can we reach them?

creative director

I drive creative expression in brand and marketing efforts. Understanding that creative assets initiate dialogue with potential customers, it's not just the end of the strategic process, but the beginning of a brand's journey with the consumer.

data nerd

Valuing the audience's insights, I firmly believe that an abundance of research and analytical data is never a bad thing.


Years of teaching experience have fostered my deep appreciation for the dynamic exchange of ideas. Guiding students keeps me up-to-date with the latest marketing tactics and evolving popular culture dynamics.

team builder

I recruit, mentor, protect, optimize, and empower teams to unlock their full potential—all while valuing and embracing diverse perspectives and experiences, as it drives exceptional execution and outcomes.

projects i'm proud of

case studies

Kaiser Permanente medicare marketing

How do you make a product like Medicare sexy? Through psychographics! Focusing on the Jungian benefits provided by Kaiser Permanente's integrated care model gave the Mid-Atlantic region a key competitive advantage—and unprecedented membership growth.

Georgetown university content strategy Course Development

Rather than create a course based on tactics, I built one that focused on the key strategic pillars of any content-led campaign: audience insights, brand attributes, value proposition development, and storytelling.
Awarded the 2020 Tropaia Award for my efforts.

Kaiser Permanente
"New Entrant" campaign

The health care market is complex and can be hard to navigate. And if you're new to the market, it can be particularly overwhelming. To win over the latest generation of health care shoppers, I created a campaign that educated the "New Entrant" on what they need to know about getting health care in today's market, and why KP is the smart choice.

view case studies

sharing my voice

recent podcasts and articles

Upper funnel personalization: Kaiser Permanente's path to positive recall

An article explaining my approach to delivering personalized marketing experiences on a mass scale using psychographic archetypes.

How to use storytelling for strategic planning

Sharing with the ClickZ marketing community how a story structure can be used to develop a strategic framework that aligns the activities of multiple actors.

Why Gardeners Make the Best Marketers

A fun LinkedIn piece that compares two  loves, gardening and marketing, and how they’re very related in their approach.

kind words

thoughts from those who know me

"Franklin is the consummate marketing leader.
As an agency partner for the last 4 years, I am amazed by Franklin’s  passion and commitment to building a brand and delving as deep as necessary into research and analytics in advance of each product launch to ensure the highest consumer engagement and market share growth. It is not uncommon for Franklin to call and say, “What if we looked at it this way?” The end result: nothing less than perfect. His teams thrive under his leadership and he is a joy to work with. Franklin has allowed me to do the best work I’ve ever done for a client in my 30-year career."
— Sharon Nevins, Chief Revenue Officer,
The Baltimore Banner

“As a creative professional and leader, Franklin combines a keen aesthetic sense with a real and sincere passion for branding. As Franklin’s colleague at Capital One, I witnessed him coming into an area of tremendous opportunity, and doing just exactly what you’d want your Creative Director to do in order to move the brand forward. He is a great listener, a wonderful presenter, an effective problem solver, and a thoughtful marketer.”
— John Taylor, Senior Creative Director,
West Cary Group

“Working with Franklin guarantees you many great things: Thoughtful and intelligent design recommendations. Innovative thinking aimed at generating better results. Deep understanding of the strategies that drive a project. Attention to details, budgets and time frames. Knowledge of competitor marketing. Energetic and persuasive presentations. But most importantly, plenty of laughs. Franklin’s talents and insights, combined with his sense of humor, brings a sense of ease to everything he touches. He’s a pleasure to work with. A true professional  major asset to any organization.”
— Bill Kopco, Senior Director, Brand Activation,  Freedom Mortgage