Creative Director

M19 MEDIA Wilmington, DE

2003-present

• Serve as Chief Creative Officer of creative boutique that creates identity, marketing and advertising materials for small businesses and individuals.
• Develop multi-channel marketing, brand position and communications strategies for clients.
• Assist clients with target market identification, defining goals, market research and media planning.
• Engineer creative campaigns across various media channels, to include web, mass market, out-of-home, social and direct response marketing.
• Develop user experience guidelines through use of user personas and use cases.
• Develop information architecture strategy to include taxonomies, navigation structure, user interfaces
  and naming conventions.
• Author wireframes and prototypes in accordance with web standards and business objectives.
• Conduct cross-browser and usability testing for online projects.
• Develop style guides for future creative executions.

Senior Art Director

Bank of America Wilmington, DE

January 2009-November 2010

• Developed the brand guidelines for enterprise-wide execution for the Platinum Privileges™ program.
• Led the creative team that developed the brand position and multi-channel marketing materials for Sallie Mae’s Upromise 2010 card product rollout.
• Authored the online architecture and web redemption portals for high-profile card products. Chief among them are the Bank Americard Power Rewards™, BankAmericard Privileges™ and WorldPoints™.
• Acted as chief designer and architect for web marketing assets for the WorldPoints™ rewards program. Conceived and created a new flash-based marketing channel on the WorldPoints redemption portal to support B2B and B2C messages from multiple lines of business.
• Developed web portals for affinity partners such as Celebrity Cruise Lines, Norwegian Cruise Lines and Sandals Resorts. The in-market portals are currently used as business development tools to acquire new premier affinity partners.
• Created web marketing assets to encourage the nearly 26 million WorldPoints rewards members to redeem rewards points and thereby reduce the bank’s point exposure.
• Created and managed branded site assets to support live sales presentations to a variety of businesses representing the hospitality, cosmetics. and the non-profit sectors.
• Developed the BankAmericard Cash Rewards fulfillment site for Bank of America card holders and for affiliates such as Edward Jones, Fidelity Investments and the NEA.

Adjunct Faculty

Wilmington University New Castle, DE

May 2005 - Present

• Share real-world web marketing and branding expertise with students to prepare them for managerial positions in advertising and marketing.
• Course: Web Design/Development for the Competitive Edge.
• Educate graduate students on the fundamentals of eBusiness, web marketing, customer relationship management and the web design life cycle.
• Expose students to branding, usability design, and concept development. Illuminate students on web design principles and web-based project management techniques.
• Teach students methods of integrating traditional marketing strategies and channels with web-based technologies.
• Educate students with team-based web design projects that closely resemble real-world scenarios.

Graphic Design/Photography Consultant

Harry’s Seafood Grill Wilmington, DE

January 2004 – May 2006

• Created in-house event marketing pieces to publicize events and special promotions.
• Redesigned daily menu.
• Created champagne marketing campaign that led to a 45% increase in related sales.
• Organized and executed photo shoots for food and promotions.
• Designed customer loyalty card.
• Advised General Manager on market positioning and advertising.

Public Relations/Production Assistant

Chef Daniel J. Butler Wilmington, DE

October 2002 – September 2003

• Served as liaison between Chef Butler and members of the media.
• Coordinated public appearances and other media events.
• Created documents and graphic materials as needed.
• Explored and developed new avenues of media exposure.
• Assembled props and materials for media events.
• Developed scripts for television appearances.

• Created direct mail marketing pieces, business cards, flyers and open house take-ones for fast-paced realty office.
• Managed mailing lists for direct mail efforts.